ISee3D Breaks New Ground in Single Lens 3D Technology

Reduces Size and Light Requirements and Increases Frame Rates, Opening up
Single Lens 3D to a Range of Industries and Applications

TORONTO – September 22, 2011 — ISee3D Inc. (TSX-V: ICT), developer of single lens 3D technology, today announces recent industry-specific updates and advances. ISee3D’s innovations offer a number of advantages over standard dual lens 3D. Now, ISee3D is taking 3D to the next step with the introduction of a modified lens solution that cuts 3D down to size and increases frame rates, for the first time making practical a range of applications and bringing 3D to more markets, such as consumer, automotive, industrial, and medical devices.

“We were the first to introduce single lens 3D camera technology, simplifying the process in which people capture 3D,” says Tom Mitchell, CEO of ISee3D. “The latest capabilities advance the state of single lens 3D and will provide important benefits for consumer, industrial and medical markets.”

The advanced new technology dramatically reduces the thickness of the elements to fractions of a millimeter, making it possible to use the technology with a wider variety of lenses and reducing the space required. ISee3D technology is optimal for equipping webcams, high magnifications microscopes, endoscopes, 4 and 5K cameras and consumer camcorders – i.e. devices where space is at an absolute premium and performance is critical – with 3D capabilities. In the field of endoscopy, the ability to capture 3D images through a smaller device enables less invasive surgeries, and a new ISee3D innovation in this field allows a 3D endoscope to produce as much or more light as a 2D device of the same size.

ISee3D has also patented technologies that enable the simultaneous capture of stereoscopic image pairs from a single lens to a single image sensor. This increases the range of available capture speeds, enabling both faster (ideal for use in fast moving scenes and capturing slow motion) and slower (often used in medical and research contexts) frame rates.

Industries and Applications

• Medical – Enables a wider range of 3D endoscope sizes and a greater number of minimally invasive surgeries, including those performed by surgical robots

• 3D Microscopy – Enhances precision and effectiveness for researchers utilizing high magnification microscopy

• Consumer – Camcorders, webcams, mobile devices: enables 3D devices that function as easily as 2D devices

• Industrial – Automotive driver support systems (i.e. adaptive cruise control, braking assistance, blind spot monitoring, air bag deployment, etc.), robotics, underwater exploration, gas/oil exploration

• Broadcast – Enables real time, natural 3D broadcast and smaller 3D cameras for use in confined spaces.

ISee3D has a growing pool of licensable technologies primarily focused on the capture of 3D through a single lens across a variety of applications, as well as partnerships with consumer camera manufacturer DXG and medical research company Hamilton Thorne Ltd.

About ISee3D
ISee3D is driving the universal adoption of 3D single lens capture – from consumers and Hollywood to health care and military. The company is introducing the first commercially feasible single lens, single camera 3D capture technology. Scalable in size from one mm in diameter to more than 250 mm, the patented technology can be applied across many devices. Through its patented optical switch technologies, ISee3D continues to aggressively pursue the best in 3D innovation to ensure an immersive 3D viewing experience, rather than the traditional two lenses or 2D conversion approaches that are the current standard. The company is headquartered in Vancouver with offices in Toronto.

Corporate Contact
Tom Dalrymple, Chief Operating Officer
ISee3D Inc.
Office: 416-848-6353
tdalrymple@isee3d.com

Media Contact:
Caitlin Collins
Fusion PR for ISee3D
212-651-4212
ISee3D@fusionpr.com

Statements included in this announcement, including statements concerning our plans, intentions and expectations, which are not historical in nature are intended to be, and are hereby identified as, “forward-looking statements” for purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words including “anticipates”, “believes”, “intends”, “estimates”, “expects” and similar expressions. The company cautions readers that forward-looking statements, including without limitation those relating to the company’s future operations and business prospects, are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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www.isee3d.com